“Maybe the market is worried that this is a larger issue with the regulators.”
“This is more specific to NetEase,” Union Bancaire Privée senior analyst Vey-Sern Ling told Bloomberg. At the time of writing, the stock grew to $17.96 per share, which is still lower than Friday’s price of $19.24. Soon after the delay, NetEase shares decreased by over 10% on Monday to around $17.32. It is still unclear what type of content could have violated the terms. On top of that, the official Diablo Immortal account on Weibo was blocked from posting last week for “violating relevant laws and regulations, as reported by South China Morning Post. To compensate players for the delay, the Chinese tech giant will also give them special reward packages at launch. NetEase, which co-developed Diablo Immortal with Activision Blizzard, made no reference to the account on the Chinese Diablo Immortal website ( Google translated), saying only that it wanted to make "optimization adjustments" ahead of launch, including support for "a wider range of models and devices," and "experience, network, and performance optimizations.NetEase and Blizzard announced the postponement on June 19, saying that the development team is now making some optimization adjustments. There's not a direct connection cited between the Weibo account suspension and the game delay, but it would be an awfully big coincidence if the two events were completely unconnected. The Weibo account of developer Red Candles was also shut down in that case, and the game was ultimately removed from Steam. Pooh Bear has for years been used to criticize or mock Chinese president Xi Jinping because of purported physical similarities between them, and it's pretty clearly a sore point for Xi: China banned the 2018 release of the Disney film Christopher Robin, and a year later revoked the business license of the Chinese publisher of Devotion, a horror game that also contained an image of Pooh. A reason for the account suspension wasn't provided, but a Financial Times report points the finger at a post that made critical comments about "the bear," which was apparently interpreted as a reference to Winnie the Pooh.
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